Lyric at RidgeGate™ and Violla Honored at the 2026 Denver MAME Awards
Milesbrand is proud to announce that our team won six awards at the 2026 Denver MAME Awards for our creative branding and marketing work with Shea Homes and Koelbel and Company. Five of those awards recognize the brand and launch campaign we created for Lyric at RidgeGate™ in Lone Tree, including one of the night’s top honors: Community of the Year. The sixth recognizes our Violla digital brochure for Koelbel.
Winners were announced at the Neon Nights gala on Friday, November 6, 2026 at the Infinity Park Event Center. The MAME Awards (Marketing & Merchandising Excellence Awards) are presented each year by the Sales & Marketing Council of the Home Builders Association of Metro Denver to honor the region’s best in new home sales, marketing and merchandising. Our six wins came from 17 finalist nods, and we congratulate all of this year’s winners and finalists.
As a Colorado-based agency just south of the Denver metro area, we don’t just write about these places. We know them, from Lyric’s trail network in Lone Tree to the foothills views around Violla in North Boulder. Seeing this work recognized here at home, alongside the builders and marketers we work with across the region, is especially rewarding.
Here are the 5 MAME Awards our team earned for our creative branding for Lyric at RidgeGate™, a Shea Homes community in Lone Tree.
Community of the Year goes beyond any single ad or sign to honor the community as a whole: the vision Shea Homes set for Lyric, the home builders who partnered to bring it to life and the brand that tells its story. Lyric is a master-planned community within RidgeGate in Lone Tree, with condos, townhomes, rowhomes and single-family homes connected by trails, parks and walkable streets.
Because Lyric brings together multiple home builders, product types and price points, its brand has to hold together as one place. That consistency carries a homebuyer from the first impression all the way to the information center without a break in the story.
Our launch campaign introduced Lyric to Denver-area homebuyers across radio, print, digital and on-site experiences. Every piece was built from the same brand foundation, so the campaign worked as one story rather than a collection of ads.
Best Graphic Continuity recognizes how consistently a brand looks, sounds and feels across every touchpoint. A homebuyer might hear a Lyric radio spot on Monday, drive past a Lyric sign on Thursday and walk into the information center that weekend. If we’ve done our job, all three feel like the same place, and this award tells us we did.
Our radio for Lyric brought the community’s walkable, connected lifestyle to listeners across the Denver metro area.
Our signage for Lyric, including its park signage, carries the brand from the street into the neighborhoods, so the community feels as connected in person as it does online.
Lyric’s winning streak went well beyond marketing. Congratulations to Shea Homes and the teams behind three additional MAME Awards for Lyric at RidgeGate™:
These awards recognize the vision, innovation and collaboration that make Lyric such a distinctive place to call home. Here’s to every builder, partner and neighbor who helped make this a year worth celebrating.
The digital brochure our team designed for Violla won Best Brochure at the event. Violla sits near Wonderland Lake in North Boulder, where modern architecture meets the foothills, and the brochure brings that setting to life for home shoppers wherever they happen to be.
Koelbel has been leaving its mark on Colorado as a family business since 1952, and that mark has a name: Crafted by Koelbel. It means finding the right land, honoring its spirit and balancing form, function and creativity in every detail. Violla is one of four communities we have partnered with Koelbel to bring to life under that promise, and helping a brand with this much history connect with today’s homebuyers has been a rewarding creative challenge.
Awards like these start long before anyone steps on stage. They begin with clients like Shea Homes, Koelbel and Company, and every builder partner at Lyric, who trusted us with their brands and pushed us toward our best work. These wins are as much theirs as ours.
What awards did Milesbrand win at the 2026 Denver MAME Awards?
Milesbrand won six awards. For Lyric at RidgeGate™ by Shea Homes, Milesbrand won Community of the Year, Best Overall Advertising Campaign, Best Graphic Continuity, Best Radio and Best Signage. For Koelbel and Company, the Violla digital brochure won Best Brochure.
What are the Denver MAME Awards?
The Denver MAME Awards (Marketing & Merchandising Excellence Awards) recognize the best in new home sales, marketing and merchandising across the Denver metro area. They are presented each year by the Sales & Marketing Council of the Home Builders Association of Metro Denver.
Why do regional awards like the MAMEs matter to home builders and developers?
Regional programs measure each entry against work created for the same buyers in the same market. A MAME win is proof that a brand stands out from the builder down the road, which is where differentiation matters most for driving demand and accelerating absorption.
Who is Milesbrand?
Milesbrand is a real estate branding and creative agency headquartered in Sedalia, Colorado, just south of the Denver metro area. With 130 Gold National Awards, Milesbrand helps home builders and developers create places people value, connect with and participate in.
We’ve earned 130 Gold National Awards over the years, and if they’ve taught us anything, it’s that trophies follow good thinking. Whether you are launching a new master-planned community or repositioning an established brand, our team brings the same strategy, storytelling and discipline recognized at this year’s MAME Awards. Let us know how we can help you achieve award-winning results.