November 09, 2026

The 45-Minute Audition: Rethinking the Model Home Experience for Today’s Buyers

The 45-Minute Audition: Rethinking the Model Home Experience for Today’s Buyers

A model home tour is a 45-minute audition, and too many home builders spend it on plastic apples and plug-in air fresheners. The model home...

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November 06, 2026

AI Chatbots for Home Builders: What They Do, Where They Fall Short, and How Your Brand Shows Up

AI Chatbots for Home Builders: What They Do, Where They Fall Short, and How Your Brand Shows Up

An AI chatbot for homebuilding guidance and builder matching can answer home buyers' questions, help them compare home builders and point them to the...

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October 27, 2026

Big Texas Fest: How The George Turned Its Grand Opening Into a Hometown Welcome

Big Texas Fest: How The George Turned Its Grand Opening Into a Hometown Welcome

Big Texas Fest, the October 10, 2026 grand opening of The George in Richmond, Texas, drew roughly 1,200 guests to Johnson Development’s newest...

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October 22, 2026

Milesbrand Earns 17 Finalist Nods at the 2026 Denver MAME Awards

Milesbrand Earns 17 Finalist Nods at the 2026 Denver MAME Awards

Our work for Shea Homes and Koelbel and Company has been named a finalist 17 times at the 2026 Denver MAME Awards. Thirteen of those finalist nods...

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October 08, 2026

Belonging Is the New Blueprint: Inside Future Place 2026

Belonging Is the New Blueprint: Inside Future Place 2026

What Future Place 2026 taught us about the communities people actually want to belong to. By Genevieve Benson, SVP of Strategic Partnerships,...

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October 02, 2026

Digital Marketing for Home Builders: What Actually Moves the Needle

Digital Marketing for Home Builders: What Actually Moves the Needle

Digital marketing for home builders moves the needle when a clear, differentiated brand guides every channel and those channels operate as a...

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