Every brand makes a promise. The question most home builders don't ask often enough is whether the actual experience of buying a home from them...

Most home builders and master-planned community developers treat branding as a launch deliverable. The naming gets done, the identity system gets...

A model home tour is, by definition, a sales tool. Home buyers walk through spaces, collect brochures and talk to sales agents. It serves a purpose....

The pressure is real right now. Marketing budgets across homebuilding and community development are getting scrutinized, and the conversations...

There’s no shortage of conversations about artificial intelligence in marketing. Most of them fall into one of two camps: breathless enthusiasm about...

When the conversation turns to brand strategy for home builders, it’s a subject we never tire of at Milesbrand. So when Genevieve Benson, our...