Few conversations shape the future of the homebuilding industry quite like those that happen in the halls of Congress. This month, Milesbrand Chief...

There is a moment, usually early in a community brand refresh, when a client looks at their existing photography library and realizes they have...

Every brand makes a promise. The question most home builders don't ask often enough is whether the actual experience of buying a home from them...

Most home builders and master-planned community developers treat branding as a launch deliverable. The naming gets done, the identity system gets...

A model home tour is, by definition, a sales tool. Home buyers walk through spaces, collect brochures and talk to sales agents. It serves a purpose....

The pressure is real right now. Marketing budgets across homebuilding and community development are getting scrutinized, and the conversations...