Milesbrand is excited to announce that Kelly Fink, our Chief Operating Officer, is a featured speaker at the 2026 International Builders’ Show in Orlando, Florida. As the world’s largest annual light construction trade show, IBS brings together top minds in the residential construction industry to share insights and innovations that shape the future of homebuilding.
Kelly’s session, “Budget-Friendly Marketing: 3 Marketing Pros, 3 Builder Sizes, 3 Winning Strategies,” takes place on Tuesday, February 18, from 12:30 to 1:30 p.m. in West 315A in the Orange County Convention Center. She’ll join fellow marketing experts Carol Morgan of Denim Marketing and Laura Williams of InSync Media, with Kevin Weitzel of Outhouse moderating this practical, high-energy panel discussion.
The market may be tightening and budgets may be shrinking, but marketing results don’t have to suffer. This session tackles a challenge every builder faces: how to drive meaningful results when resources are limited.
The three marketing experts on the panel, each experienced in working with different builder sizes (small, mid-sized and large), will share proven strategies that maximize impact without requiring massive budgets. Attendees will discover how builders across the spectrum are leveraging smart website strategies, social media that builds genuine connections and content that drives traffic while establishing trust.
Whether you’re a solo builder managing everything yourself or part of a national team with dedicated marketing resources, you’ll walk away with actionable ideas to strengthen your marketing efforts, connect with today’s homebuyers and thrive regardless of market conditions.
Attendees will learn how to:
Kelly will share insights from Milesbrand’s long-standing partnership with True Homes, the largest privately held home builder in the Carolinas, constructing over 2,000 homes annually. Milesbrand has worked with True Homes since the company’s inception, positioning them around their brand promise, “It’s All About U.” For example, hear how strategic creativity can wake up a market when buyers are sitting on the sidelines, or how memorable campaigns can reignite broker relationships in a tough market.
“When budgets tighten, the temptation is to pull back on marketing entirely or scatter limited resources across tactics that don’t move the needle,” Kelly explains. “But the builders who thrive in challenging markets are those who get more strategic, not less active. It’s about understanding your audience deeply, creating campaigns with genuine emotional resonance and maximizing every dollar through integrated execution across channels.”
Kelly continues, “I’m excited to share real-world examples of how large regional builders are competing effectively even in tight budget environments. The strategies we’ll discuss aren’t theoretical – they’re proven approaches that have driven measurable sales results for home builders navigating the same market challenges every attendee is facing.”
The 2026 International Builders’ Show takes place February 17-19, 2026, at the Orange County Convention Center in Orlando, Florida. To attend Kelly’s session, participants must be registered for an Expo + Education pass. Don't miss this opportunity to gain valuable insights on maximizing marketing impact regardless of budget constraints. For more details about IBS 2026, including other education sessions and exhibitors, visit www.BuildersShow.com.