As a Colorado agency headquartered in Sedalia just south of the Denver metro area, the communities behind these nominations are places our team knows firsthand, from Lyric’s™ trail network in Lone Tree to Violla’s foothills setting in North Boulder. Seeing that work recognized at the Denver MAME Awards, alongside the home builders and marketers we work with across the region, is especially rewarding.
Our work for Lyric at RidgeGate™ was named a finalist in the following categories:
Community of the Year
Best Logo Design
Best Graphic Continuity
Best Brochure
Best Video
Best Radio, with three separate ads receiving finalist nods
Best Overall Advertising Campaign
Best Special Promotion for The Groove Grand Opening rollout campaign
Best Digital Marketing Program
Best Website
Best Signage
Lyric™ is a master-planned community within RidgeGate, located in the city of Lone Tree. Shea Homes serves as the master-plan developer and has partnered with several other home builders to offer a range of home products and collections, which means the Lyric brand has to hold together across multiple builders, product types and price points. The plan calls for everything from condos, townhomes and single-family homes, with two-story, ranch-style and luxury residences, all connected by trails, parks and a walkable street network.
The range of these nominations is what we find most meaningful. Logo design and signage sit at opposite ends of a brand system, with radio, video, print and digital all part of the same ecosystem, and a finalist nod in Best Graphic Continuity reflects the discipline required to make every one of these touchpoints feel like the same place. For a community with this many collections and partners, that consistency carries a homebuyer from the first radio spot they hear to the welcome center without a single break in the story.
Our work for Koelbel and Company was named a finalist in the following categories:
Best Brochure for the Violla digital brochure
Best Video for Rendezvous
Best Video for a Koelbel seminar brand video
Best Special Promotion for the Share the Savings event
Violla is located near Wonderland Lake in North Boulder, where modern architecture meets the foothills, and the digital brochure was built to translate that setting into a format home shoppers can explore from anywhere.
Rendezvous brings Koelbel’s philosophy to Winter Park, where nature and craftsmanship come together in spaces that balance beauty, comfort and adventure.
The Share the Savings event rounds out Koelbel’s finalist nods in Best Special Promotion, the same category in which our Lyric at RidgeGate The Groove Grand Opening rollout campaign was recognized. Having two clients named finalists in that category reflects how central a well-branded promotion has become to driving traffic and urgency in today’s market.
Koelbel brings a heritage few Colorado home builders can match, with a family legacy in Colorado craftsmanship dating to 1952. Helping a brand with that history speak to today’s homebuyers, across communities as different as Boulder and the High Country, has been a rewarding creative challenge.
The Denver MAME Awards are the Denver metro area’s annual recognition program for excellence in new home sales, marketing and merchandising. The Marketing & Merchandising Excellence Awards honor the region’s best people, projects and spaces, and they are presented by the Sales & Marketing Council of the Home Builders Association of Metro Denver.
With 130 Gold National Awards to our name, we know that recognition is a byproduct of the thinking behind the work rather than the reason for it. Regional programs like the MAMEs complement that national record by measuring each entry against other work produced for the same market, which makes a finalist nod a clear signal of how well a brand stands apart from its local competition.
Those finalist nods belong as much to our clients as to our team. Shea Homes and Koelbel and Company trusted us with ambitious briefs and gave the work room to be bold, and that partnership is visible in every entry.
We look forward to celebrating with Shea Homes, Koelbel and Company and the entire Denver homebuilding community at the gala. We will share the results here once winners are announced. For event details and the full finalist list, visit DenverMAMEAwards.com.
For more information on how you can work with an award-winning branding and creative agency, contact Milesbrand today.