November 09, 2026
The 45-Minute Audition: Rethinking the Model Home Experience for Today’s Buyers
A model home tour is a 45-minute audition, and too many home builders spend it on plastic apples and plug-in air fresheners. The model home...
January 28, 2026
The Power of Creativity in the Age of AI: A Call to Reclaim Your Point of View
AI can generate endless content, but it cannot originate a point of view. As production becomes effortless, distinctive creativity becomes the scarce...