A model home tour is, by definition, a sales tool. Home buyers walk through spaces, collect brochures and talk to sales agents. It serves a purpose....

The pressure is real right now. Marketing budgets across homebuilding and community development are getting scrutinized, and the conversations...

When the conversation turns to brand strategy for home builders, it’s a subject we never tire of at Milesbrand. So when Genevieve Benson, our...

Choosing the wrong real estate marketing and branding agency is an expensive mistake, and not just in agency fees. Every month a community sits in...

Milesbrand President Dave Miles recently presented to the New Home Trends Institute Consumer Council, a research and collaboration hub powered by...

In an industry saturated with generic messaging and interchangeable offers, standing out requires more than just advertising. It demands strategic...