Every industry, especially homebuilding, is driven by buyer trust. When homebuyers trust home builders and developers, they’re more likely to engage...

With renting becoming more popular than ever, build-to-rent communities are on the rise and delivering single-family homes perfect for renters by...

How do you spark interest in your master-planned community? It all begins with the name. Before starting the process of immersive storytelling and...

Artificial Intelligence (AI) has taken the world by storm, with additional applications being released daily. From enhancing customer service and...

Real estate personas and target audiences—what are they and how can they help with your marketing initiatives?

Social media is one of the most valuable tools for generating new leads and maintaining the interest of potential buyers. With 77% of social media...