July 18, 2023
Stepping Stone: The Power of Brand Creation & Placemaking for Master Planned Community Success
Shea Homes partnered with Milesbrand to help bring its master-planned community, Stepping Stone, from land to brand. Down to its final opportunities,...
July 14, 2023
Naming Your Master-Planned Community: 3 Keys to Success
How do you spark interest in your master-planned community? It all begins with the name. Before starting the process of immersive storytelling and...
July 12, 2023
How to Market Your Master-Planned Development Before Sales Begin
How do you market a master-planned community before it is built? Before the streets are constructed, amenities are completed, and the model homes are...
July 10, 2023
3 Steps to Master-Planned Community Brand Differentiation
Master-planned communities are a blank canvas, allowing your team to take a deliberate approach to leverage the unique brand DNA of the community to...
July 06, 2023
Bring Your Master-Planned Community To Life With Creative Placemaking
When marketing a master-planned community, the "place" is a highly instrumental component of shaping homeowner lifestyles. All business professionals...
June 27, 2023
Why is Research Important for Master Planned Community Marketing?
If you're tasked with land development and design, you already know how important it is to have access to data relevant to product, place, price and...