A model home tour is, by definition, a sales tool. Home buyers walk through spaces, collect brochures and talk to sales agents. It serves a purpose....

The pressure is real right now. Marketing budgets across homebuilding and community development are getting scrutinized, and the conversations...

AI can give a home builder’s marketing operation a real production and intelligence advantage — but it cannot supply taste, judgment or a point of...

When the conversation turns to brand strategy for home builders, it’s a subject we never tire of at Milesbrand. So when Genevieve Benson, our...

Choosing the wrong real estate marketing and branding agency is an expensive mistake, and not just in agency fees. Every month a community sits in...

Building a great brand takes real work. It takes research, strategy, creative courage and the discipline to hold conviction through the inevitable...