Every brand makes a promise. The question most home builders don't ask often enough is whether the actual experience of buying a home from them...

Most home builders and master-planned community developers treat branding as a launch deliverable. The naming gets done, the identity system gets...

A model home tour is, by definition, a sales tool. Home buyers walk through spaces, collect brochures and talk to sales agents. It serves a purpose....

The pressure is real right now. Marketing budgets across homebuilding and community development are getting scrutinized, and the conversations...

When the conversation turns to brand strategy for home builders, it’s a subject we never tire of at Milesbrand. So when Genevieve Benson, our...

Building a great brand takes real work. It takes research, strategy, creative courage and the discipline to hold conviction through the inevitable...