Kelly Fink to Share Master-Planned Community Branding Strategies at IBS 2025

Milesbrand is excited to share that Kelly Fink, our General Manager, will be a featured speaker at the 2025 International Builders’ Show (IBS). As the world’s largest annual light construction trade show, IBS brings together top minds in the residential construction industry to share insights and innovations. This year’s event takes place February 25-27, 2025, at the Las Vegas Convention Center.

Kelly’s session, “Building an Impactful Brand: Beyond Colors & Logos,” will take place on Wednesday, February 26, from 8:30 to 9:30 a.m. in Room West 318. This engaging and informative presentation will challenge the common misconception that the branding process ends at designing a logo and choosing a color palette. Instead, Kelly, along with two other panelists will explore the deeper strategies that drive meaningful connections with home buyers and create lasting brand value.

The session will cover:

• Creating a Cohesive Brand Identity: Learn how to go beyond visuals by incorporating tone, messaging and the overall brand experience into your strategy.
• Ensuring Digital Alignment: Discover practical ways to align your social media platforms and digital communications with your brand’s identity through the right language, visuals and engagement tactics.
• Master-Planned Development Branding: Dive into tailored strategies for branding master-planned communities, including how to effectively communicate a development’s unique value proposition and appeal to its target audience.

Kelly will be joined by industry experts Carol Morgan of Denim Marketing and Lisa Welter of JTB Homes. Together, they will share actionable insights and real-world examples to help attendees elevate their branding efforts.

“Branding is about much more than aesthetics,” Kelly explains. “It’s about crafting an identity that resonates with your target audience, consistently communicating your values and differentiates your offerings in a competitive market. I’m looking forward to diving into master-planned community branding strategies and success stories that will inspire participants while providing them with key takeaways.”

To attend this session, participants must be registered for an Expo + Education pass. Don’t miss this opportunity to gain valuable insights on building a brand with genuine impact. For more details about IBS 2025, including other education sessions and exhibitors, visit www.BuildersShow.com.