Milesbrand’s Bill Sievertsen Takes the Stage at the International Builders’ Show

We’re excited to announce that Milesbrand’s very own Bill Sievertsen, Director of Client Services, will be a speaker at the 2025 International Builders’ Show (IBS) in Las Vegas! This premier industry event, presented by the National Association of Home Builders (NAHB), is a must- attend for anyone in the residential construction industry. The largest annual light construction trade show in the world, IBS takes place at the Las Vegas Convention Center from February 25 – 27, 2025, and is a hub for education, featuring construction demonstrations, product launches, panel discussions, workshops and more.

Bill’s session, “What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing,” will delve into the power of storytelling in capturing the hearts and minds of potential homebuyers. While many marketing strategies focus solely on location, home features and price, this session highlights the missed potential of a well-crafted narrative to differentiate brands, underscore value and align with buyer aspirations.

Research shows that 63% of people remember brands that tell stories. Bill will delve into the “why” and “how” behind this statistic, sharing:

• Insights on how to go beyond basic details to captivate and engage potential buyers more effectively.
• Real-world examples demonstrating how strategic messaging and branding can influence buyer perceptions and drive sales.
• Cautionary tales of messaging missteps and what to avoid.
• Actionable techniques to identify and showcase the aspects of your offerings that resonate most with your target audience.

Bill will join a distinguished panel of experts, including Diana Carroll of Hillwood Communities, Jennifer Cooper of Evolution Marketing and Robert Crowes of SmartTouch Interactive. Together, they’ll provide a comprehensive view of how storytelling and branding can revolutionize marketing strategies in residential construction.

“I’m thrilled to join this accomplished group of new home marketing experts to explore how compelling storytelling and strategic branding can go beyond the basics to captivate buyers, shape perceptions and drive meaningful results,” said Bill. “Together, we’ll share proven strategies and actionable techniques to highlight what truly resonates with your audience.”

Mark your calendar for Tuesday, February 25, 2025, from 12:30 to 1:30 p.m. Pacific Time in room West 315 at the Las Vegas Convention Center. Don’t miss this opportunity to learn from some of the most innovative minds in the industry.

For more details about IBS 2025, including exhibitors and other education sessions, visit www.BuildersShow.com.