July 12, 2021
Social Media Content Ideas for Home Builders
The best way for home builders to find success is by developing a connection with their online followers and potential leads. Social media platforms provide invaluable channels to communicate with customers and build greater trust between followers and the brand.
But to encourage your online target audience invested in the brand, it’s crucial to consistently post relevant and appealing content to keep followers engaged. Sharing social media content centered around the brand, its work and its values is an incredible way to bring the brand to life and introduce it to the right audiences.
Brainstorming enticing topics for the brand’s social media that effectively appeal to the intended target audience can be a challenge. That’s why we’ve created a list of social media content ideas for home builders to successfully promote the brand, share their work and connect with followers!
Showcase Your Homes
Whether through photos, videos or virtual tours, it’s essential to share newly built homes with the brand’s followers. People love looking at new homes and showcasing the company’s finished masterpieces is a great way to provide examples of your work to gain exceptional reach and engagement.
Be sure to include any relevant details about finished projects including what the client wanted and how the brand met those expectations. This shows followers that the brand is truly invested in the homes it delivers and is passionate about providing buyers with new homes of fantastic quality.
Another way to get followers invested in the company’s projects is by consistently sharing updates on the team’s progress. By the time the project is completed, it’s likely that posts sharing the new build will have high engagement as many followers will be excited to see the finished result.
Share Your Homeowners
There’s no better way to show homebuyers what it would be like to own a brand-new home built by your company than by sharing images of happy homeowners or upbeat testimonials from clients. This provides a great opportunity to show potential leads what they can expect from the brand upon choosing to build a new home.
Reviews and other examples from previous home buyers are important to forming a positive brand appearance for prospective clients considering buying a home from the company. By posting glowing reviews and images of enthusiastic new homeowners, customers will be interested in joining in the excitement of building a new home with the brand.
Ask Questions –There’s nothing people love more than being able to share their thoughts with others and brands can take advantage of that by sharing content that warrants responses. The brand’s social media should encourage two-way communication between the brand and its followers by creating posts that start a conversation. Questions should revolve around follower opinions to pave the way for open discussion and can be in various formats on different topics including:
- Open-ended questions
- Fill in the blanks
- This or that questions
- Caption contests
- Would you rather questions
- Favorite things questions
- Thoughts about current housing industry news
- Holiday-related questions
Answer FAQs – Show followers that the brand truly listens to questions and comments by creating posts to answer frequently asked questions. This both ensures that the post is likely to receive great engagement as it is a common topic of interest and that followers will see that the brand cares about communicating and responding to them.
Contests or Giveaways – Hosting a social media contest is a great way to increase engagement and lead generation. To easily add more prospects to the sales funnel, the brand can promote an easy-to-enter contest that is open to anyone and requires individuals to provide their contact information. The company can also partner with other respectable brands to provide amazing prizes, as well as cross-promote with other companies.
Share Company News
It’s important to provide followers with relevant, timely information on the brand’s social media platforms. The benefit of social media is that it provides an easy way to quickly spread the word about important news and updates so customers can always be kept in the loop.
Share Community Involvement – Share posts about community involvement including community events attended or philanthropic efforts to demonstrate to customers that the brand gives back to others and has a positive presence within its community. Along with showing the brand’s role as a community partner, this allows followers to learn about what causes the company truly cares about and how it helps support those charities.
Announce Successes – Posts about the brand’s success or awards serve to both provide positive content and stand as a testament to the quality of the company’s work. People love to celebrate exciting news of others on social media, and this is a great way to increase engagement. Sharing the company’s achievements also gives the impression that the brand is worthwhile and speaks to its overall capabilities.
Share Your Story – Social media provides a valuable opportunity to set the brand apart, expand on the company’s values and share how they influence the company’s performance. By allowing customers to understand what drives the brand, they will be able to form a stronger connection with the company and the team behind it.
Introduce the Team – The brand is more than just a business, it’s a team. People gravitate toward friendly faces with personality, not faceless brands that offer no personable information. By featuring the company’s employees on social media, followers can get to know the faces behind the brand, which will create a deeper connection. It’s important to go further than promoting the company’s product to humanize the brand and engage with customers.
Celebrate Holidays – The brand can share simple posts to celebrate holidays and wish customers well. This is an easy way to show a lighthearted side of the brand and ensure it stays top of mind for customers even during times the company isn’t actively doing business.
Create a Brand Hashtag – An exceptional way to build brand content is to create a brand hashtag that can be used for a series of social media posts. This recurring hashtag should connect back to the company’s values and expand on an important aspect of the brand. These posts should show followers how the brand reflects those values in the work it does and in the team it has built. You can also encourage others to use the brand hashtag, which will result in user-generated content that the brand can then reshare.
A great way to humanize the brand on social media is to express gratitude to subcontractors, manufacturers, vendors or any other third parties the company works with. This demonstrates that the company truly cares about all individuals that contribute to the work it does, which helps to humble the brand and show the team is down to earth.
Not only does this benefit the brand by improving its image, but this also provides an additional opportunity for exposure by tagging another brand. The company mentioned is likely to engage with the post and share it with their followers, which enables the post to highlight the work both companies do, as well as expose each brand to new audiences outside of their typical followers.
A great way to go beyond the company and its products is to provide informative and relevant social media posts that draw buyers in and allows the brand to nurture leads. By providing interesting information, followers can stay engaged with the brand no matter where they may be in the sales funnel.
Share Homebuyer Tips – Attract buyers by creating content that directly appeals to their needs and includes topics of interest to them. For best chances of engagement, there should be applicable content for buyers at varying stages, from followers who are first-time homebuyers on the hunt to those who are only just considering moving from their current home. Content ideas include:
- Homebuying/Home Building Process
- Financial Tips
- Seasonal Decoration/Maintenance
- Landscaping Tips
- Home Maintenance/Repair
Discuss Current Trends – Creating posts about current home design trends shows customers that the company knows how to keep up with cutting-edge designs and can implement popular style into its new homes. Potential buyers want to know that their new home will contain the best and newest in home design, so home builders should always be able to demonstrate their expertise and knowledge of current styles.
Post Industry News/Insight – Sharing insight from the industry demonstrates that you are truly an expert with a wealth of knowledge about building. By consistently posting industry news, followers will be assured that the brand can be trusted to deliver homes of high quality that are sure to meet the industry standards.
Work with Milesbrand to Create an Engaging Online Presence for Your Brand
Creating a successful social media presence for your target audience starts by developing a clear, defined brand identity that speaks to new customers. We specialize in creating value for brands by cultivating a successful brand positioning strategy that expresses the brand’s most compelling differentiation.
At Milesbrand, we can tactically market your brand to effectively increase its overall reach and engagement with potential leads. These strategic steps are the key to creating a successful social media presence that attracts and retains home buyers. Contact us to learn more about how we can help you establish a distinctive brand identity that truly speaks for itself, or visit our blog for more social media tips for home builders.