Milesbrand Named Finalist for 13 Awards at The Nationals

We’re excited to share that Milesbrand has won 13 Silver Awards in The Nationals competition hosted by the National Sales and Marketing Council (NSMC). These coveted awards celebrate excellence in new home sales and marketing. The Nationals honors North America’s best new home sales and marketing and recognizes outstanding achievements in a variety of categories.

Silver Award winners are the top vote recipients in each category and are finalists for the Gold Awards, presented during The Nationals award show at Caesars Palace in Las Vegas on February 27, 2024, during the International Builders’ Show.

Silver Award Winners Recognized for Sales and Marketing Efforts

Edgewater by True Homes

Long-time client True Homes and their Edgewater community is a Silver Award winner in The Nationals in the following sales and marketing categories:

• Best Brochure – Master-Planned Community
• Best Print Ad
• Best Print Campaign
• Best Radio – Heart Hears
• Best Radio – Where You Live
• Best Radio – Moment
• Best Overall Advertising Campaign
• Master Planned Community of the Year

Located in Lancaster, South Carolina, Edgewater boasts exciting amenities and affordable homes in a premier waterside location. The community is conveniently located near Charlotte, nestled on the shores of a 3,300-acre lake, offering a top-rated golf course combined with affordably priced homes from the $200s - $600s.

Milesbrand is proud to partner with True Homes and Edgewater. The team created an updated brand to differentiate the community from the competition, highlighting the unexpected amenities and lifestyle homeowners find at Edgewater. All the omni-channel marketing efforts were consistent with the brand promise, Truly Unexpected. 

Tesoro Viejo

Milesbrand client Tesoro Viejo is a Silver Award winner in four marketing categories:

• Best Graphic Continuity
• Best Print Ad
• Best Radio
• Best Overall Advertising Campaign

Tesoro Viejo is a master-planned community in Madera, California, reminiscent of a small hometown with its charming main street and bustling Town Center. Spread across 1,600 acres of rolling hills, this well-planned community is a tribute to its natural backdrop. Located at the base of Little Table Mountain, it offers panoramic views of the surrounding Sierra Nevada range.

Tesoro Viejo’s unique Town Center is the central gathering space for the community. Here, you’ll find weekly Farmer’s Markets, seasonal celebrations and more, including The Hub, Welcome Center, Axis Coffee Bar + Eatery, a fire station and more.

Milesbrand had the honor of partnering with Tesoro Viejo and McCaffrey Homes to rebrand and market this award-winning master-planned community. In 2023, Tesoro Viejo was awarded 4 Gold Nationals Awards including:

• Master-Planned Community of the Year
• Best Graphic Continuity
• Best Overall Advertising Campaign
• Best Digital Marketing Campaign

The Summit at Castle Pines by Trumark Homes

The Summit, part of The Village at Castle Pines in Colorado, was honored with one Silver Award in a marketing category:

• Best Print Ad

As the last new community within The Village at Castle Pines, The Summit is a truly special place. Beckoning with a lifestyle of unparalleled luxury, The Summit offers homeowners beautiful views of an incredible landscape and luxury homes for the discerning buyer.

The Milesbrand team partnered with Trumark Homes to introduce them as they expanded from California into the Colorado market. with a print ad promoting TRU Colorado and showcasing their entrance into The Summit at Castle Pines. The ads also promoted fun headlines including “Teeing it High & Letting It Fly!” to bring attention to the amazing golf lifestyle offered at the community. The award-winning print ad reminds potential buyers of the urgency of buying in this boutique community while showcasing the stunning views.  

With 122 Gold Nationals and counting, we are proud to be the world’s most awarded real estate branding agency, thanks to the opportunities presented to us by our incredible clients.

The Milesbrand team looks forward to celebrating the best and brightest in the new home construction industry at the 2024 Nationals Awards in February. To view the Silver Award winners or to order tickets to the event, visit www.TheNationals.com.