Nationals 2019 Gold Award Winner – Best Print Campaign

March 04, 2019

Nationals 2019 Gold Award Winner – Best Print Campaign

Milesbrand was awarded the 2019 Gold Award for Best Print Campaign for our work with William Lyon Homes at this year’s The Nationals, hosted by the National Sales and Marketing Council to honor the best in new-home sales and marketing.

The objective of the campaign was to establish a strong identity and create awareness for a public builder new to the Denver market. To do so, we created a playful branding campaign with a slightly irreverent tone and a fun, friendly personality. The campaign ran in radio, print and inhome marketing displays.

The branding campaign was a big hit with consumers, Realtors, and the William Lyon team. As part of a comprehensive marketing program, it resulted in helping to produce 354 sales through August 2018.

March 25, 2025

How to Market Your Master-Planned Development Before Sales Begin

How to Market Your Master-Planned Development Before Sales Begin

How do you market a master-planned community before the first home is sold? Before the streets are paved, the amenities are complete and the model...

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March 18, 2025

How Do You Know When It’s Time for a Brand Refresh?

How Do You Know When It’s Time for a Brand Refresh?

A strong brand is the foundation of a successful master-planned community or home builder. It creates an emotional bond with homebuyers, builds trust...

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March 12, 2025

How a Strong Name Shapes a Master-Planned Community’s Identity

How a Strong Name Shapes a Master-Planned Community’s Identity

The name of a master-planned community is more than just a label – it is the foundation of its identity, marketing and long-term success. A...

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