Nationals 2019 Gold Award Winner – Best Print Campaign

March 04, 2019

Nationals 2019 Gold Award Winner – Best Print Campaign

Milesbrand was awarded the 2019 Gold Award for Best Print Campaign for our work with William Lyon Homes at this year’s The Nationals, hosted by the National Sales and Marketing Council to honor the best in new-home sales and marketing.

The objective of the campaign was to establish a strong identity and create awareness for a public builder new to the Denver market. To do so, we created a playful branding campaign with a slightly irreverent tone and a fun, friendly personality. The campaign ran in radio, print and inhome marketing displays.

The branding campaign was a big hit with consumers, Realtors, and the William Lyon team. As part of a comprehensive marketing program, it resulted in helping to produce 354 sales through August 2018.

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From Vision to Voice: The Role of Brand Books and Brand Guidelines in Real Estate Branding

From Vision to Voice: The Role of Brand Books and Brand Guidelines in Real Estate Branding

You wouldn’t build a home without blueprints. So why build a brand without one? In the real estate world, where high-ticket purchases meet emotional...

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June 10, 2025

How to Foster Connection in Your Master-Planned Community

How to Foster Connection in Your Master-Planned Community

Master-planned communities have long offered home buyers more than just a home. With their curated amenities, pedestrian-friendly design and...

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May 20, 2025

How to Live Up to Your Home Builder Brand Promise

How to Live Up to Your Home Builder Brand Promise

In 2025, trust is earned, not assumed. Consumers are more informed, more selective and quicker to walk away than ever before. That means your brand...

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