2023 Milesbrand Year in Review

As we approach the conclusion of 2023, we take a moment to reflect on this year's journey and celebrate the milestones reached by our dedicated and talented team at Milesbrand. Our steadfast commitment to achieving outstanding results has been the cornerstone, leading us to consistently produce award-winning work that yields tangible returns on investment for our valued clients. The pride we feel in our accomplishment is immense. Equally, we cherish and deeply value our longstanding client relationships, many of which have lasted for decades. To our clients and partners, we extend our heartfelt gratitude for being integral to our success.

At Milesbrand, we're immensely proud of nurturing a committed, professional team that values a work-life balance and embraces flexibility. Their consistent display of talent and dedication serves as a constant inspiration. Working with an impressive list of home builder and developer clients, we're continuously presented with opportunities to create exceptional branding and marketing initiatives in the real estate industry.

Our team was certainly blessed in 2023, and we wish the year farewell while looking forward to the new opportunities brought by a new year. 

Here is a look at many milestones we’ve accomplished this past year to discover some of our proudest achievements.

1. Winner of Six Gold Nationals Awards 

We were honored to bring home six Gold Nationals Awards for branding and marketing excellence at the NAHB Nationals Awards in 2023. These awards celebrate North America’s best new-home sales and marketing and recognize outstanding achievements. We received accolades for Tesoro Viejo, Homecoming and Milesbrand.

Tesoro Viejo

• Master Planned Community of the Year
• Best Overall Advertising Campaign
• Best Graphic Continuity
• Best Digital Marketing

Homecoming

• Best Radio Commercial – Home Watchers

Milesbrand

• Best Website for an Associate
• Best Digital Marketing

2. 2024 International Builders Show Sessions

Our founder and president Dave Miles and Genevieve Benson, our Director of Business Development, were both selected to speak at the 2024 International Builder Show. The show will be held in Las Vegas in February (27 - 29). Sessions include:

• 15 Secrets to Sales & Marketing Success in a Challenging Market - Builder Knowledge Session - Tuesday, February 27, 2024 // 10:15 AM (Dave Miles)
• Engage & Keep Prospects Happy Top of Funnel to Bottom - Tuesday, February 27, 2024 // 2:00 PM (Genevieve Benson)

3. Two New Downloadable Guides + Our Milesbrand Resource Library 

Our team created two new downloadable guides including:

• Your Guide to Master-Planned Community Marketing
• Home Builder Guide to Marketing in a Housing Recession

These two new guides are now included in our new Milesbrand Resource Library offering 5 downloadable guides. Our new library unlocks the secrets to success in real estate development, master planned communities, and home building. Our curated collection of invaluable resources empowers home builders and developers with the knowledge and tools needed to navigate the ever-evolving landscape of the real estate industry. 

4. 11 Branding Processes Completed 

We are proud to take our home builder, master-planned community, real estate developer and corporate clients through our cutting-edge branding and creative strategies to elevate their businesses for success and allow them to stand out against their competitors. This year, we conducted 11 branding processes for new clients, including our 3 Step proprietary branding process – brand charrette, brand positioning and brand plan.  

5. Four MAME Awards

Our team is incredibly proud to have received four MAME Awards from the Home Builders Association of Metro Denver’s Sales and Marketing Council. We earned these awards for our excellent creative branding for Solstice, a Shea Homes Community.

• Community of the Year
• Best Graphic Continuity
• Best Radio
• Best Digital Marketing Campaign

6. Professional Development  

Four of our women leaders at Milesbrand have joined the 2024 Women’s Leadership Circle: a mastermind group for women in real estate & construction.  This professional growth journey will include quarterly full-day live sessions, quarterly virtual sessions with guest speakers, and monthly group mastermind calls for collaboration, sharing and accountability. We are excited to learn about their journey throughout 2024.   

7.  13 Nationals Silver Awards Winners 

We excited to be named finalists for 13 Nationals Silver Awards with the opportunity to earn gold at the 2024 Nationals Awards Gala in Vegas next February! We received accolades for Edgewater by True Homes, Tesoro Viejo and The Summit at Castle Pines.

Edgewater/True Homes

•    Master Planned Community of the Year
•    Best Overall Advertising Campaign
•    Best Brochure
•    Best Print Campaign
•    Best Print Ad
•    Best Radio (3 Finalists)
•    Sales Manager of the Year

Tesoro Viejo

•    Best Overall Advertising Campaign
•    Best Graphic Continuity
•    Best Print Ad
•    Best Radio

The Summit at Castle Pines

•    Best Print Ad

8. Client Community News  

Here are just a few additional highlights from some of our valued clients:

Lyric at RidgeGate by Shea Homes, a master-planned community launched summer of 2023 with amazing results! 

• 42 Homes Sold
• 6K+ Onsite Traffic
• 2,800+ Online Leads
• 22K Website Visitors    

Ave Maria launched their Door to Door Promotion which became their #1 promotion!

• 30% Increase in onsite traffic
• 127% Increase in online leads
• 28% Increase in Sales

Stepping Stone by Shea Homes located in Parker, Colorado sold their final home in 2023 after a successful 10 year partnership!

Prepare for Success with Milesbrand in 2024!    

We couldn’t be happier with the success Milesbrand created in 2023. We’d love to work with you in the new year to create memorable branding results! If you are looking for a new marketing or branding partner, keep us top of mind.

Whether you are rebranding or developing your real estate brand for the first time, our branding experts can’t wait to help! Contact our team to find out more about how we can help you create a successful real estate brand with award-winning creative design, powerful strategies, and expressive storytelling that is impossible to forget.