September 29, 2023
Lyric at RidgeGate™ by Shea Homes: Natural Approach to Urbanism
Located in Lone Tree, Colorado, Lyric at RidgeGate™ by Shea Homes is a walkable neighborhood that harmoniously blends creativity, eclecticism, and nature within the emerging epicenter of metro Denver. Shea Homes partnered with Milesbrand to create the branding behind its stunning new mixed-use, master-planned community.
Offering new construction, single-family homes, and unbeatable planned amenities, Lyric at RidgeGate™ was brought to life by Shea Homes to bring an urban feel to the area while maintaining the beauty of the surrounding landscape that Colorado is renowned for. Priced from the mid $600,000s to $900,000s, the single-family homes boast open-concept floorplans, spacious primary suites and multipurpose spaces that perfectly align with any lifestyle. The community will provide residents with walkable neighborhoods accompanied by parks, trails, and open space in harmony with the dining, shopping, and other amenities available. Lyric™ is an impressive extension of RidgeGate’s natural urbanism and will feature its own restaurant and coffee shop along with a light rail station and easy access to regional employment centers.
Explore the brand creation, omnichannel marketing strategies and execution, plus placemaking elements Milesbrand and Shea Homes activated to successfully brand and market this exciting Colorado master-planned community!
Brand Creation and Omnichannel Marketing Strategy
There is more to creating the perfect brand than deciding on a community name and logo. Brand creation consists of various branding strategies and marketing plans that accurately articulate a community vision and brand promise. A significant amount of research and strategy goes into what makes your real estate brand identity memorable. To deliver a community that showcases friendly neighborhoods, forward-thinking urbanism and appealing amenities, Shea Homes partnered with Milesbrand to create a branding strategy and extensive community launch program that effectively attracted the perfect target audience and led to a successful Grand opening event. The pre-sales strategy employed by Milesbrand and Shea Homes has led to 33 home sales since the grand opening event in June. To date, Lyric at RidgeGate™ has received 5,305 traffic units, collected over 2,760 people on its priority list and continues to grow while adding to its pipeline.
Our talented and seasoned creative team at Milesbrand developed a strong and consistent brand that flawlessly represents the unique lifestyle that Lyric at RidgeGate™ offers. The Lyric at RidgeGate™ brand is evident in all the community’s marketing elements. Those with a song in their heart are encouraged to explore the Lyric™ lifestyle and be trailblazers. The branding is threaded through all messaging, including:
- Website Design
- Landing Page
- Digital Brochure
- On-site Signage
- Printed Brochure
- Original Lifestyle Photography
- Eblasts/Email Marketing
- Banner Advertisement
- PPC Campaigns
- Radio Advertising
- Promotional Items
From landscaping and monumentation to amenities and signage, creative placemaking is an essential aspect of the success of a master-planned community. Attract the ideal prospective home buyer by developing a community that is unique, intriguing, and appealing to the eye. There is no better way to grab the attention of a target audience than with thoughtfully curated placemaking elements.
As a mixed-use, master-planned community, Lyric at RidgeGate™ provides its residents with diverse architecture and landscaping. Exuding friendliness and the best-of-Colorado attitude showcased within Lyric at RidgeGate™, the community has exceptional future-planned amenities that are sure to entice and delight current and potential residents, including a community welcome center, restaurant, swimming pool, and fitness opportunities. Lyric at RidgeGate™ will also feature three new parks, over six miles of walking and hiking trails, and ample open green space, perfectly tying in the incredible nature provided by the area.
Milesbrand and Shea Homes also teamed up to create on-site signage and park names within the community with brand continuity throughout. Signage included community monumentation featuring the unique community logo plus eye catching park signage for Lyric Park, Poet’s Park, and Bebop Park.
Shea Homes and Milesbrand have been strategic partners for over 20 years in the Colorado market and our team is proud of the brand execution for Lyric at RidgeGate™ and the incredible success with the launch of the community.
Partner with Milesbrand to Brand and Market Your Master-Planned Community
At Milesbrand, we take pride in transforming land into a brand through meticulous placemaking, strategic marketing strategies and effective branding creation. Our team of experts can support you in developing a brand identity that reflects your master-planned community. Contact us today for additional information about our services and how we can make your master-planned community unforgettable in the best possible way.