Milesbrand Celebrates Client True Homes’ MAME Award Wins Including Builder and Community of the Year

Milesbrand is excited to congratulate long-time client and newly named Builder of the Year, True Homes, on its big night at the annual MAME Awards in Charlotte! This prestigious recognition, in addition to three other awards given by the Home Builders Association of Greater Charlotte, is a testament to True Homes’ dedication to innovation, exceptional design and superior customer service.

The MAME Awards Gala, held on Thursday, April 18, 2024, at the NASCAR Hall of Fame, is a major industry event that celebrates the best and brightest in the Charlotte-area homebuilding scene. Over 400 guests witnessed True Homes take home a remarkable four MAME Awards, including:

• Builder of the Year
• Sales Manager of the Year: Tracy Yeadon (Also named National Sales Manager of the Year at the 2024 Nationals Awards Gala)
• Online Sales Team of the Year: True Homes’ Online Sales Team
• Community of the Year: Edgewater

The crowning achievement, of course, was True Homes being named the coveted Builder of the Year. This award recognizes True Homes’ overall excellence across all aspects of their business, solidifying their position as a leader in the Carolinas’ homebuilding industry.

At Milesbrand, we’re incredibly proud to be a long-term strategic partner of True Homes. Since their launch in 2006, we’ve had the privilege of working alongside their leadership team to help them achieve their vision of becoming the most consumer-centric new home builder in the nation. From initial naming and branding to ongoing marketing initiatives, we’ve collaborated every step of the way, contributing to their impressive growth across five markets throughout the Carolinas.

Edgewater Makes a Splash as Community of the Year

Adding another layer of celebration, Edgewater, a stunning waterside community developed by True Homes, was also a major winner at the MAME Awards, taking home the esteemed Community of the Year distinction. This recognition comes on the heels of Edgewater’s impressive showing at The Nationals competition hosted by the National Sales and Marketing Council earlier this year, where it garnered two Gold Awards and a whopping six Silver Awards!

Gold Awards

• Best Print Campaign
• Best Radio Commercial – Heart Hears

Silver Awards

• Best Brochure – Master-Planned Community
• Best Print Ad
• Best Radio – Where You Live
• Best Radio – Moment
• Best Overall Advertising Campaign
• Master-Planned Community of the Year

A Winning Partnership

Milesbrand is honored to have played a role in True Homes’ and Edgewater’s remarkable achievements and cutting-edge creative. These awards are a true testament to the combined power of a client’s vision and a branding and marketing partner’s strategic expertise. We look forward to continuing our successful partnership with True Homes as they build upon their legacy of excellence!

Let Milesbrand be your strategic marketing partner to create award-winning branding and marketing campaigns. Contact us to get started!