Why Video is the Best Marketing Channel to Showcase True Homes’ Design Studio Experience

March 15, 2024

Why Video is the Best Marketing Channel to Showcase True Homes’ Design Studio Experience

In a crowded homebuilding landscape, differentiation is key. True Homes, a Carolina-based powerhouse, recognizes that offering homebuyers the ability to extensively personalize their home sets them apart from the competition. Together, the True Homes team and partner Milesbrand created a new Design Studio video to showcase what sets True Homes and their design process apart from their competition:

True Homes, Where It’s All About U

In the ever-evolving landscape of new home construction, True Homes stands out as a semi-custom home builder and the largest private builder in the Carolinas. The builder sets itself apart by offering an extensive level of personalization options for homebuyers like a custom builder, but maintaining the cost efficiencies of production builders. From charming ranch styles to stunning two-story designs, every floor plan is crafted to be as unique as the families who call them home. The commitment to a unique Design Studio experience underscores True Homes’ dedication to providing a tailored approach to each client’s needs and preferences.

“It’s All About U” is not just a slogan for True Homes; it’s a brand promise that’s been at the core of its identity since 2015. Beyond building homes, True Homes has a broader mission – to become uniquely exceptional in how they relate to others. Their purpose is to provide people with the opportunity for more life, and this is reflected in their desire to build homes exclusively for friends and family. True Homes treats every client as a family member and friend, exemplifying a passion for people that goes beyond traditional homebuilding practices.

Marketing Video Created Through Milesbrand Partnership

As True Homes’ strategic partner for nearly 20 years, Milesbrand has been part of the True Homes team since its beginning. Milesbrand helped name, brand and launch the company in 2006, and handled all branding and marketing duties from day one. It’s a true strategic partnership that has helped this new home builder expand into five different markets throughout the Carolinas and produced over 2,000 sales last year. Most recently, the team worked together to highlight the personalization and Design Studio experience with a new video for use on their website, social media, and other marketing initiatives.

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True Homes has a uniquely semi-custom approach to home building including their True Homes Design Studios, offering a delightful differentiation during the home buying experience. True Homes Design Studios showcase a vast array of options for exterior finishes, fixtures, flooring and more, allowing every buyer to collaborate with an expert to bring their vision to life.

True Homes Design Studios assist home buyers to bring out their inner creativity to help make their home uniquely theirs. The video showcases the hands-on collaboration with True Homes’ professional Design Consultants who assist home buyers through the entire design process. These experts in their field ensure the home is a true reflection of the home buyer’s style, as well as stays within their budget.

The video captures the thoughtful design journey and adventure in personal creativity of a True Homes’ home buyer from the kitchen, bathroom, exterior and more. The personalized process creates a wonderful experience and brings joy to each home buyer, easily setting True Homes apart from their competition.

True Homes prioritizes quality, evident through their National Housing Quality Gold Award and the coveted Builder of the Year title. They take an even stronger stance through their "Friends and Family Test," ensuring every home meets their high standards, just as they would for loved ones.

Tell Your Home Builder Story with Milesbrand

Let Milesbrand tell your home builder story through unique messaging and captivating visuals that attract buyers looking for your unique offering. Connect with us today to tell your distinctive story.

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