2024 Milesbrand Year in Review

As 2024 comes to a close, Milesbrand is proud to celebrate another extraordinary year of accomplishments, growth, client partnerships and recognition. This year has been defined by award-winning campaigns, thought leadership and the strengthening of partnerships across the real estate industry and across the country. From national accolades and impactful speaking engagements to new collaborations and professional development initiatives, our team has continued to set the bar for creativity and innovation in branding and marketing.

The milestones achieved this year reflect not only the talent and dedication of our team but also the trust and success of our incredible clients and partners. As we reflect on 2024, we celebrate these accomplishments and look forward to an even brighter future.

1. Nationals 2023: Three Gold Awards

Following last year's success, Milesbrand secured three Gold Awards at The Nationals in 2024. The awards celebrate North America’s best new home sales and marketing and recognizes outstanding achievements. We received accolades for our work with clients Edgewater and Trumark Homes.

• Best Print Campaign – Edgewater
• Best Radio Commercial – Edgewater
• Best Print Ad – The Summit at Castle Pines by Trumark Homes

2. MAME Awards: Two Gold Wins

Our work with The Aurora Highlands earned two prestigious MAME Gold Awards this year:

• Best Video
• Best Digital Marketing Program

3. Thought Leadership: 10+ Speaking Engagements

Our team demonstrated thought leadership and industry expertise through 10-plus speaking engagements across webinars, podcasts and live events in 2024.

Key highlights included two speaking engagements at the 2024 International Builders’ Show. Dave Miles presented 15 Secrets to Sales & Marketing Success in a Challenging Market, which was recognized as a Top 10 On-Demand Session from the show, and Genevieve Benson presented Engage & Keep Prospects Happy Top of Funnel to Bottom.

Other speaking engagements included Dave Miles’ session at the 2024 Sales and Marketing Leadership SummitI in Nashville, Kelly Kenton Fink’s appearance on the Sales and Marketing Power Hour webinar and Genevieve Benson’s feature on The Market Pulse podcast with SmartTouch Interactive.

These opportunities allowed us to connect with professionals across the homebuilding and real estate development industries, reinforcing our reputation as industry leaders.

4. Professional Development: Women’s Leadership Circle

Milesbrand proudly participated in the 2024 Women’s Leadership Circle, a mastermind group designed for women in real estate and construction. This year’s circle included four in-person sessions, as well as monthly strategy calls and webinars.

Our women leaders who participated include:

• Corie Flemister, Director of Client Services
• Deb Wesler, Visual Strategist
• Genevieve Benson, Director of Business Development
• Kelly Kenton Fink, General Manager

We remain committed to supporting professional growth and leadership development for all our employees.

5. 40 Under Forty: Genevieve Benson Honored

A standout moment in 2024 was Genevieve Benson being named to Pro Builder’s Forty Under 40 list. Her recognition reflects her dedication, innovation and leadership in the industry, and we are incredibly proud to celebrate her achievement.

6. Success of the Milesbrand Resource Library

Our Milesbrand Resource Library continued to serve as a valuable resource for homebuilding professionals, surpassing 200 downloads this year. From branding guides to marketing tools, these resources offer practical insights to elevate brands and drive success.

7. Growing Presence: Three New Atlanta Partnerships

This year marked significant growth for Milesbrand with three new partnerships in the Atlanta market. Our expansion in this dynamic region allows us to collaborate with developers and builders to create powerful brands that resonate with homebuyers.

8. Client Success: Celebrating our Partners

We extend our congratulations to our clients on their remarkable achievements this year! From local to regional awards, we are honored to work alongside builders and developers who continue to set new standards of excellence. Just some of the recognition our clients have received this year include:

• Ave Maria’s Community of the Year nod at the Sand Dollar Awards, as well as the Best Brochure, Best Social Media Marketing and Best Special Event awards.
• Barron Collier Companies’ Marketing and PR Manager, Michelle Mambuca, was named Marketing Director of the Year at the Sand Dollar Awards.
• True Homes named Builder of the Year at the MAME Awards. They also received Community of the Year honors for Edgewater, and several team members received recognition – Tracy Yeadon was named Sales Manager of the Year, while the builders’ Online Sales Team won Online Sales Team of the Year.
• Trilogy Investment Company received the 2024 Pacesetter Award for one of Atlanta’s fastest-growing private companies.
• Tesoro Viejo, McCaffrey Homes' master-planned community, was named the 2024 Best Builder-Planned Community for Central California by the Fresno Bee for the second year in a row.
• Lyric at Ridgegate, a master-planned community in Lone Tree, Colorado, was honored with 5 Denver MAME Awards for their home builders including Shea Homes (two awards) and Infinity Properties (three awards).

9. 13 Nationals Silver Award Finalists

This year, Milesbrand earned an impressive 13 Nationals finalists nominations across key marketing categories. This recognition highlights our commitment to delivering exceptional branding and marketing solutions for home builders, developers and master-planned communities. The nominations include:

Ave Maria

• Best Brochure
• Best Print Ad
• Best Print Campaign
• Best Radio Commercial/Campaign - Knew Right Away
• Best Radio Commercial/Campaign - Town Center
• Best 30-60 Second Commercial
• Best Website for a Community
• Best Social Media Campaign
• Best Digital Marketing Campaign
• Best Overall Advertising Campaign
• Master-Planned Community of the Year

Homecoming by True Homes

• Best Brochure

True Homes

• Best Print Ad

10. 100% Client Retention

At Milesbrand, we take pride in building lasting partnerships, and we are thrilled to report 100% client retention for 2024. Our clients’ trust and success inspire us to deliver exceptional results year after year. Explore their stories and testimonials here.

Looking Ahead to 2025

As we look to the future, Milesbrand is excited to build on this year’s success with more speaking engagements, collaborations and award-winning campaigns. Highlights for early 2025 include two IBS sessions featuring Bill Sievertsen (What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing) and Kelly Kenton Fink (Building an Impactful Brand: Beyond Colors & Logos), as well the potential to win up to 13 Gold Awards at The Nationals!

Cheers to a Successful 2024

Thank you to our incredible clients, partners and team members who made this year one to remember. Together, we’ve achieved great things, and we look forward to continuing to elevate brands and shape stories that resonate. Here’s to an event brighter 2025!

Whether you are rebranding or developing your real estate brand for the first time, our branding experts can’t wait to help! Contact our team to help find out more about how we can help you create a successful real estate brand with award-winning creative design, powerful strategies and expressive storytelling that is impossible to forget.