So you have a solid marketing fund created for your master-planned community, but how should the funds be budgeted for the life of your project? Keep...

When positioning a master-planned community against competitors, it’s essential to consider its key differentiators – its unique elements that set it...

Utilizing video to digitally market master-planned communities is a vital method to offer prospective homebuyers greater insight into a...

With access to 82% of adults who plan on purchasing a home, radio offers an invaluable medium that home builders can utilize when marketing...

Every time home builders share content on social media, it makes an impression on consumers. Home builders should use this opportunity to shape a...

Social media is centered around engagement. As it provides an effective channel to increase outreach to new audiences, social media also offers an...