The process of developing master-planned community branding starts with an overarching vision for the community and its future homeowners. Creating...

Differentiation is only possible for companies through strong branding. Standing out among competitors and building visibility among key audiences...

Online sales are a highly important facet of today’s sales strategies for new home builders. Achieving success requires strong prioritization of...

Social media marketing is constantly evolving with new trends that keep companies on its toes. It’s important to ensure your marketing strategy keeps...

So you have a solid marketing fund created for your master-planned community, but how should the funds be budgeted for the life of your project? Keep...

When positioning a master-planned community against competitors, it’s essential to consider its key differentiators – its unique elements that set it...