Engaging Prospects and Keeping Them Happy: A Learning Lab at the 2024 International Builders Show

January 05, 2024

Engaging Prospects and Keeping Them Happy: A Learning Lab at the 2024 International Builders Show

As the home building industry continues to evolve, the challenges in reaching and engaging potential home buyers have become more intricate than ever before. The International Builder Show 2024 is set to host a dynamic session that promises to unravel the complexities of customer engagement from top of the funnel to the bottom.

Join our Director of Business Development, Genevieve Benson along with c-suite leaders in the new home industry for "Engage and Keep Prospects Happy: Top of Funnel to Bottom," a Learning Lab on Tuesday, February 27th, from 2 - 3:00pm. This session is designed to address the age-old questions surrounding branding, lead management, and customer experience in the context of the ever-changing real estate market. 

Diverse Perspectives for Comprehensive Insights:

One of the key features of this session is the inclusion of a diverse range of perspectives. From marketing and branding professionals to C-suite individuals in the home building industry, the panel promises to offer a robust discussion that spans the entire spectrum of the customer engagement process. By bringing together outside-the-box builders and top sales and marketing experts, the session aims to foster a free-flowing exchange of ideas, strategies, and real-world examples. 

Session Highlights:

The session is structured as a Jam(b) session, encouraging dynamic and interactive participation. Attendees can expect discussions and debates on fundamental questions such as how buyers find home builders, when they seek assistance, and the nuances of engaging top-of-the-funnel prospects versus those ready to make a purchase. The evolving landscape of lead channels in a complex sales and marketing environment will also be explored, offering attendees a chance to navigate these challenges with insights from industry leaders.

Real-World Successes and Failures:

Attendees will have the opportunity to learn from both success stories and failures in the industry. This firsthand insight into what works and what doesn't can provide invaluable lessons for improving customer engagement processes. 

Key Takeaways:

The learning objectives of the session are clearly defined:

1.    Best Practices Identification: Participants will gain insights into the best practices for branding, lead generation, and lead handling. The discussion aims to equip attendees with actionable strategies to enhance their approach to these critical aspects.

2.    Stellar Customer Journey: Successful builders will share their experiences in creating a stellar customer journey. Understanding the customer's perspective throughout the buying process is crucial for building lasting relationships.

3.    Prospecting and Engagement Strategies: The session will provide a platform for discussing real-world prospecting and engagement strategies. Attendees can learn from the experiences of industry experts and peers, allowing for a diverse range of insights.

Conclusion:

In a rapidly changing industry, staying ahead of the curve is essential for success. The Learning Lab at the International Builder Show 2024 promises to be a hub of knowledge, bringing together varied perspectives, real-world examples, and interactive discussions. Attendees can expect to leave with a heightened understanding of effective branding, lead management, and customer experience strategies, ultimately contributing to more predictable and repeatable sales results.

Panelists/Speakers: 

The dynamic speakers leading this session include:

Genevieve Benson
Director of New Business, Milesbrand
 
Jennifer Cooper
Executive Marketing Strategist & CEO, Evolution Marketing
 
Leah Fellows
Founder & President, Blue Gypsy Inc.
 
Tyler Haug
President & CEO, Architerra
 
Rob Krohn
VP of Marketing, Epcon Communities
 
Wade Miller
Founder & Visionary, Copper Builders
 
Jeff Schneider
Managing Partner, Velocity23

Interested in attending this incredible event to find out more about where the housing industry is headed? Register now to attend by clicking here!

Learn More About Milesbrand

Milesbrand is a full-service branding agency dedicated to the real estate and new home industry. If you are looking for a partner to elevate your brand and differentiate you from your competition, we are here to help. Contact us today to schedule a call to learn more.

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