How Effective Content Creation Can Boost SEO for Home Builders

July 25, 2023

How Effective Content Creation Can Boost SEO for Home Builders

With thousands of real estate sites on the world wide web, ranking high in search engine results for a home building site is often a tricky task. One of the most effective ways to make a home building or developer website visible on Google and Safari is boosting the website’s search engine optimization (SEO).

According to HubSpot, the mission behind SEO is to enhance your home building company’s visibility within organic search results. Companies with high SEO tend to see increased website traffic, ultimately resulting in increased lead generation and conversion rates. 

Although several factors play a role in successful SEO, content creation is one of the most critical aspects. With compelling content, websites have more information to provide search engines on what the home building company offers and its target audience.

Understanding the Role of Content in SEO

With 60% of people stating that they do extensive research online before making a big purchase, building a website with relevant content is crucial to help enhance your home building company’s search ranking. According to Google, its search algorithm ranks content by word of query, expertise of sources, relevance of content, usability, and company location to help provide users with helpful information from top web pages. 

While taking an SEO-first approach when creating content might seem like the best choice, it is more beneficial to practice a people-first tactic when enhancing a home building or real estate development website’s search engine ranking. Since Google’s Helpful Content Update went into effect in August of 2022, content that is known as relevant and helpful performs better than pages that are low in quality and value.

Utilizing keywords provides search engines with applicable information to reach your intended audience. Featuring a mixture of short, common keywords and longer, specific key phrases broaden the chances of reaching potential consumers. Still, it helps search sites comprehend your company’s niche. Yoast, a top-rated SEO software, recommends that home builders and real estate developers do extensive keyword research to better understand what keywords target audiences use the most when searching for information. 

The Importance of Regularly Publishing New Content

Consistently publishing new and original content is extremely important for boosting SEO, improving online visibility and increasing website traffic. Updating websites regularly with relevant and high-quality information builds trust between consumers and brands and helps homebuyers stay engaged with site content. The more engagement, trustworthiness and relevance a website exudes, the higher the company’s content rises in result rankings.

Tesoro Viejo, a home builder based in California, is a wonderful example of effectively utilizing content creation to boost SEO. Publishing new blog content at least once a month, Tesoro Viejo delivers its users with regular updates on upcoming communities, special events, neighborhood tips and more!

The Power of Refreshing Existing High-Traffic Content

While regularly publishing new, original content is essential for increasing SEO, updating existing content that shows high traffic levels is just as important. Content with high-traffic analytics typically boasts credibility and great engagement causing the site to rank higher in search results. Even though older posts may still contain relevant information, most search engines look for fresh content to provide users with the most effective and updated sources. 

Google Analytics is an excellent tool for accurately assessing content pages and website traffic metrics. Through the web traffic report on Google Analytics, home builders and real estate developers see the number of website visitors from multiple channels, including direct, organic search, email, referral and more!

Enhance SEO Using Effective Content Creation with Milesbrand

With a firm understanding of how content affects SEO, the importance of regularly publishing new content and the power of refreshing existing high-traffic content, your home building website is sure to reach the first page of potential buyers' search results! At Milesbrand, our talented team of experts is highly skilled in delivering the perfect SEO strategy to ensure your branding voice is heard. Contact our team today to get started!

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