August 18, 2020

Why Model Home Merchandising and Decor Are Essential for Home Sales
In the middle of a year filled with turmoil, buyers have concerns about the housing market—and yet they're looking into real estate at...
July 29, 2020

Paid Social Media in Real Estate: 25,000 Website Visitors in 75 Days
Dan Kennedy, one of the world's most respected marketers, has always said, “The business that can spend the most to acquire a customer—wins.”
July 07, 2020

Do You Need a Home Builder Brochure?
Earlier this year, there was a lull in the real estate industry for one simple reason: a shortage of houses. In late April and early May, master...
May 13, 2020

Social Media: Strategy, Messaging, Voice and Tone
If getting your brand on social media is what you're doing, then social media strategy is how, when, where, and why you're doing it in the first...
February 25, 2020

Selling Status, With (or Without) Luxury
We all tell ourselves stories. Stories about where we come from – our past wins to revel in or mistakes to regret. Stories about where we are now,...
February 02, 2020

Real Estate Landing Pages – Why They Work and Strategies for Success
In 2020, real estate lead generation is largely an online game.