Dan Kennedy, one of the world's most respected marketers, has always said, “The business that can spend the most to acquire a customer—wins.”

Earlier this year, there was a lull in the real estate industry for one simple reason: a shortage of houses. In late April and early May, master...

If getting your brand on social media is what you're doing, then social media strategy is how, when, where, and why you're doing it in the first...

We all tell ourselves stories. Stories about where we come from – our past wins to revel in or mistakes to regret. Stories about where we are now,...

In 2020, real estate lead generation is largely an online game.

Social media is a lot to wrestle with. On one hand, you hear incessantly of the need for your brand’s presence on these platforms. And on the other,...