September 25, 2020

Home Builder Digital Marketing – 2021 And Beyond

Home Builder Digital Marketing – 2021 And Beyond

What a time we are living in! With all the uncertainty, plus a tumultuous election year, projecting the future feels like a slightly lower-stakes...

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August 18, 2020

Why Model Home Merchandising and Decor Are Essential for Home Sales

Why Model Home Merchandising and Decor Are Essential for Home Sales

In the middle of a year filled with turmoil, buyers have concerns about the housing market—and yet they're looking into real estate at...

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July 29, 2020

Paid Social Media in Real Estate: 25,000 Website Visitors in 75 Days

Paid Social Media in Real Estate: 25,000 Website Visitors in 75 Days

Dan Kennedy, one of the world's most respected marketers, has always said, “The business that can spend the most to acquire a customer—wins.”

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July 07, 2020

Do You Need a Home Builder Brochure?

Do You Need a Home Builder Brochure?

Earlier this year, there was a lull in the real estate industry for one simple reason: a shortage of houses. In late April and early May, master...

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May 13, 2020

Social Media: Strategy, Messaging, Voice and Tone

Social Media: Strategy, Messaging, Voice and Tone

If getting your brand on social media is what you're doing, then social media strategy is how, when, where, and why you're doing it in the first...

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February 25, 2020

Selling Status, With (or Without) Luxury

Selling Status, With (or Without) Luxury

We all tell ourselves stories. Stories about where we come from – our past wins to revel in or mistakes to regret. Stories about where we are now,...

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