Imagine this: a billboard showcasing stunning homes but it’s nestled in a ghost town. That’s what your brand’s online presence can feel like without a strong social media strategy.
Social media isn’t just for trendy clothing stores or tech companies. It’s a powerful tool for home builders and real estate developers like you to build brand recognition, connect directly with your target audiences, and foster a sense of community.
Building beautiful homes and master-planned communities isn’t enough if your brand isn’t drawing homebuyer attention and forming a community with your audience. To truly stand out, you need to engage with your audience and build trust. Here’s where social media shines. It might seem overwhelming at first, but with the right content and engagement strategies, you can transform your online presence from a lonely billboard to a thriving hub for future homeowners. The more present your home builder or real estate developer brand is across several platforms, the easier it will be for homebuyers to trust you as their partner when choosing a new home or master-planned community.
Ready to ditch the deserted online landscape and connect with your target audience? Let’s accelerate your home builder or developer social media strategy while exploring content ideas that will allow your brand to effectively engage your target audience!
Forget the “For Sale” sign – think “Homebuyer Dream Tour” instead!
Social media is your prime opportunity to showcase the quality and lifestyle your homes offer. Homebuyers are hungry for stunning visuals, so don’t waste a chance to show off your best work. It should be a habit to snap high-quality photos of your best homes and find openings to place this content at the forefront.
Short and sweet videos are the currency of social media. Did you know that users will retain 95% of a message watched on video compared to only 10% read in text? And, 81% of people want to see more short-form videos from brands! They’re perfect for grabbing attention and showcasing your projects in a way that static images can’t. Plus, the real estate world is all about visuals –it’s a natural fit!
In fact, more and more home builders and real estate developers are leveraging Instagram Reels and TikTok posts to quickly engage their audience with short videos featuring homes and master-planned communities.
Here are a few ways to use video shorts to supercharge your social media:
Put a human face on your brand! People connect with people, so show off the people that help your brand reach success. Showcasing your team on your brand's social media platforms is a fantastic way to build trust and relatability with your audience. It also humanizes your brand by giving your audience a sneak peek behind the curtain. Customers want to know they are purchasing from a business with a company culture and people that they support.
Homebuyers will also be swayed to engage with posts that authentically showcase the faces that make up your brand. A study from the Georgia Institute of Technology found that pictures with faces are 38% more likely to receive likes, as well as 32% more likely to attract comments. Sharing photos of your team is also more likely to be spread by your team members themselves and will reach an even wider audience!
Here are some ideas to get you started:
Spark conversations, not crickets! Social media is all about interaction. Don’t be afraid to ask questions and get your audience talking. Effective social media strategies inspire engagement. By consistently earning audience responses online, your brand will be more likely to connect and leave memorable impressions on potential buyers. Plus, you just may learn something new about your audience’s interests and preferences!
Here’s how to turn followers into fans:
Turn happy homeowners into your biggest fans! Don’t just build dream homes, celebrate them! Sharing the joy of your customers is a powerful way to showcase your work and build trust. It authentically shows potential homebuyers that you’re good at satisfying your buyers and delivering exceptional homes. The joy of your customers will inspire potential homebuyers to explore your social media and desire the same homebuying experience for their families when it comes time to find or build their new homes.
Here’s how to make magic with happy homeowners:
Let your raving fans be the stars! Don’t just create content, inspire it! User-generated content (UGC) is a goldmine for social media engagement. What exactly is UGC? It’s content that is made by other users instead of coming directly from your brand. It’s an ideal way to build brand awareness and expand your reach.
The best part of this strategy is the weight of producing original, engaging content ideas doesn’t always have to be on your team’s shoulders. This free promotion you receive from your customers can eliminate the time spent on trying to consistently fill up your social media content schedule while engaging your audience with input from your real homebuyers.
Here’s how to tap into the power of UGC:
Show you care, beyond the build! Social media isn’t just about selling houses, it’s about building connections. Share feel-good content that showcases your brand’s personality and values. This also shows your audience that you don’t solely want their business, you want to build two-way relationships.
Here’s how to spread the good vibes:
The benefits of social media marketing for home builders and real estate developers are truly limitless with the right content and engagement strategies.
Interested in gaining more social media marketing strategies to boost your home builder or real estate developer business? Contact our team today for engaging content ideas and strategies that will elevate your social media presence.