July 20, 2023
What Do Award-Winning Master-Planned Communities Have in Common?
For many, buying and owning a home continues to be a cornerstone of the American dream. This is not only a financial venture for many but also an...
July 18, 2023
Stepping Stone: The Power of Brand Creation & Placemaking for Master Planned Community Success
Shea Homes partnered with Milesbrand to help bring its master-planned community, Stepping Stone, from land to brand. Down to its final opportunities,...
July 10, 2023
3 Steps to Master-Planned Community Brand Differentiation
Master-planned communities are a blank canvas, allowing your team to take a deliberate approach to leverage the unique brand DNA of the community to...
July 06, 2023
Bring Your Master-Planned Community To Life With Creative Placemaking
When marketing a master-planned community, the "place" is a highly instrumental component of shaping homeowner lifestyles. All business professionals...
June 06, 2023
Effective PPC Strategies for Home Builders and Developers
Pay-per-click (PPC) advertising is an essential component of a successful digital marketing strategy for home builders and real estate developers....
May 31, 2023
How Public Relations Benefits Your Master-Planned Community Marketing
Every industry, especially homebuilding, is driven by buyer trust. When homebuyers trust home builders and developers, they’re more likely to engage...