Effective PPC Strategies for Home Builders and Developers

Pay-per-click (PPC) advertising is an essential component of a successful digital marketing strategy for home builders and real estate developers. These advertisements offer an easy way to boost website traffic, gain qualified leads and achieve a strong return on investment (ROI).

By implementing PPC Google Ads, businesses in the home building industry can achieve incredible visibility as the platform offers access to over 90% of internet users across the globe. When used effectively, PPC ads provide a beneficial opportunity to bolster brand awareness and reach your target audience.

Why Should You Use PPC Advertising?

Utilizing PPC ads grants home builders and real estate developers a way to become top-rated search listings and instantly gain attention from target audiences. Pay-per-click ads increase lead generation and internet traffic, offering a direct link to the community or company's website or preferably to a PPC landing page. While this advertisement option is more costly than others, PPC ads have the potential to deliver outstanding benefits for real estate businesses, including:

• Maximized Performance – While developing an effective search engine optimization (SEO) strategy is a long-term process, PPC ads for home builders and real estate developers rapidly reach prospective homebuyers and deliver powerful results. Instead of investing time towards improving SEO to achieve better visibility, PPC ads present a chance for home builders to reach their target audience immediately.
• High Visibility – With a properly executed pay-per-click advertisement, your business will appear where home shoppers can easily find you and increase site traffic and sales. Not only can PPC ads boost online sales, but they can also drive-in foot traffic – enhancing offline sales.
• Effective Targeting – PPC ads offer home building companies the opportunity to target the right audience by selecting relevant keywords that increase the likelihood of visibility during online homebuyer research. Whenever homebuyers choose keywords that match or possess similarities to the PPC ads' targeted phrase, the ads appear as a top result.
• Lead Generation and Conversion Tracking – Home builders and developers can utilize pay-per-click ads to track the website visitor's behavior after clicking the ad. Conversion tracking allows businesses to measure what ads are performing the best.
• Flexible Budget – Businesses in the home building industry can take full control of their advertising budget when they opt for PPC ads. Google ads provide recommended budget amounts and let the user customize their monthly budget that can be adjusted at any time.

Below, we will share successful real estate developer and home builder pay-per-click strategies that drive greater lead conversions and promote a high ROI.

Understand How to Successfully Reach Your Target Audience

Although the first step of developing a strong PPC campaign is selecting relevant, general keywords related to the topic of the company’s offerings, it is just as significant to develop a list of targeted, branded terms that include the company’s name. If homebuyers search for certain home builders or real estate developers, a pay-per-click ad that targets branded keywords will be highly visible and will quickly drive traffic to your website. The best way to appear in relevant searches is to follow to following tips provided by Google Ads:

• Utilize Long Tail Keywords – Incorporating long tail keywords, three or more keywords, tend to be less competitive and more relevant than short tail keywords. While long tail keywords are much more specific, they are more likely to be used by a homebuyer who knows exactly what they are searching for.
• Test and Repeat – It is crucial to continuously tweak your campaigns’ keywords, content (whether words or graphics) and strategies. To boost website traffic and lead generation, try running two or more variations of the same PPC ad to see which one performs the best. 
• Remove Underperforming Keywords – To get the most out of your advertisement investment, remove any words that seem to have a high rate of individuals quickly leaving your website once they click on your ad or produce little to no conversions. 
• Prioritize Successful Keywords – Invest more in the keywords that provide the best performance by using them in several different ways. For example, use your successful keywords within a phrase or in the landing page link title. 

Optimize Your Landing Pages

Creating PPC ads that have incredible visibility and engaging copy is only the start of how to achieve a high ROI from your marketing/advertising strategy. Considering where buyers are directed after clicking on your ad is a crucial step in a successful campaign. Creating a landing page for PPC ad traffic creates a seamless process for the potential buyer from the ad to a page with relevant information and a contact form. Quality and content are two major components when determining if your real estate landing page is designed to convert a website viewer into a lead. Google Ads provides a list of factors to pay close attention to when building a landing page, which includes:

• Loading Time – If your PPC ad is directly linked to a slow buffering page, potential customers are likely to leave your page and move on to a competitor. It is important to provide users with a link to a landing page that loads promptly. 
• Trustworthiness – Deliver a landing page that is clean-cut and professional and provides potential customers with a sense of transparency by offering your contact information and a summary of the home builder or developer’s purpose. 
• Navigation – Make your landing page a user-friendly space! Provide prospective buyers with a quick and easy experience that is relevant to the ad topic.
• Call-to-Action – A landing page is designed to convert leads, so make sure you include a compelling CTA to entice visitors to register for additional information, a downloadable brochure, or register for a VIP List or special promotion. 

Produce Successful PPC Advertising Results by Partnering with Experts

Pay-per-click ads are an undeniable asset for home builders and developers seeking to strengthen their advertising strategy. At Milesbrand, our team is filled with talented experts who are skilled in producing incredible PPC advertising results that generate high-quality leads.

Discover more about our services and partner with us today by contacting our team!