October 04, 2023

Understanding Different Buyer Personas When Branding and Marketing Real Estate
When it comes to branding and marketing master-planned communities, build-to-rent projects or active adult housing, it is crucial for home builders...
September 29, 2023

Lyric at RidgeGate™ by Shea Homes: Natural Approach to Urbanism
Located in Lone Tree, Colorado, Lyric at RidgeGate™ by Shea Homes is a walkable neighborhood that harmoniously blends creativity, eclecticism, and...
September 14, 2023

How to Successfully Design and Market a Master-Planned Community
Developing exceptional master-planned communities is an extensive endeavor. From designing the neighborhood layout to establishing outstanding...
August 08, 2023

Edgewater by True Homes: A Branding Transformation
Situated in Lancaster, South Carolina, Edgewater by True Homes is a truly unexpected community showcasing exciting amenities and affordable housing...
July 20, 2023

What Do Award-Winning Master-Planned Communities Have in Common?
For many, buying and owning a home continues to be a cornerstone of the American dream. This is not only a financial venture for many but also an...
July 18, 2023

Stepping Stone: The Power of Brand Creation & Placemaking for Master Planned Community Success
Shea Homes partnered with Milesbrand to help bring its master-planned community, Stepping Stone, from land to brand. Down to its final opportunities,...