October 04, 2023

Understanding Different Buyer Personas When Branding and Marketing Real Estate

Understanding Different Buyer Personas When Branding and Marketing Real Estate

When it comes to branding and marketing master-planned communities, build-to-rent projects or active adult housing, it is crucial for home builders...

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September 29, 2023

Lyric at RidgeGate™ by Shea Homes: Natural Approach to Urbanism

Lyric at RidgeGate™ by Shea Homes: Natural Approach to Urbanism

Located in Lone Tree, Colorado, Lyric at RidgeGate™ by Shea Homes is a walkable neighborhood that harmoniously blends creativity, eclecticism, and...

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September 14, 2023

How to Successfully Design and Market a Master-Planned Community

How to Successfully Design and Market a Master-Planned Community

Developing exceptional master-planned communities is an extensive endeavor. From designing the neighborhood layout to establishing outstanding...

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August 08, 2023

Edgewater by True Homes: A Branding Transformation

Edgewater by True Homes: A Branding Transformation

Situated in Lancaster, South Carolina, Edgewater by True Homes is a truly unexpected community showcasing exciting amenities and affordable housing...

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July 20, 2023

What Do Award-Winning Master-Planned Communities Have in Common?

What Do Award-Winning Master-Planned Communities Have in Common?

For many, buying and owning a home continues to be a cornerstone of the American dream. This is not only a financial venture for many but also an...

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July 18, 2023

Stepping Stone: The Power of Brand Creation & Placemaking for Master Planned Community Success

Stepping Stone: The Power of Brand Creation & Placemaking for Master Planned Community Success

Shea Homes partnered with Milesbrand to help bring its master-planned community, Stepping Stone, from land to brand. Down to its final opportunities,...

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