November 18, 2020
How to Leverage 3D Home Builder Renderings
Looking to show prospective buyers all that your homes have to offer? 3D home builder renderings are a great way to do so. The COVID-19 pandemic has made it very challenging for builders to connect with potential customers in person, but you still need to ensure that they can engage with your homes before buying.
3D renderings allow clients to fall in love with a property from the comfort of their own home. Here’s how you can use beautiful home renderings to help potential buyers find their dream homes.
What Are Home Builder Renderings?
Home builder renderings are visuals that show what a home will look like in detail. In the past, these renderings would be detailed two-dimensional drawings. However, modern technology allows us to create 3D renderings that are much more realistic and show the home in greater detail.
Another benefit of these renderings is that they allow the viewer to picture themselves living in the space — something that’s key to making a final sale. The rendering may depict the home fully decorated and lived in, making the experience feel more immersive and realistic. Renderings will show key living spaces such as the entrance, living room, kitchen, and bedrooms, as well as the exterior spaces.
In recent years, technology has allowed us to take a step further and create 3D renderings using virtual reality. These VR renderings enable potential customers to ‘walk’ through the home without having to visit in person. They can explore it from every angle and see things like closets and hallways that may not have been depicted in a traditional static rendering. VR technology has completely transformed the process of selling and buying homes, making it more efficient and fun for shoppers.
Renderings Support a Changing Marketing Landscape
The COVID-19 pandemic has completely changed the way that consumers look for new homes. It has forced builders to get creative and ensure that customers can still see their homes in detail. Some buyers may be comfortable with in-person showings right now, but many would prefer to browse from home and minimize potential exposure to others.
3D renderings are a great way to do this, as they are very detailed and immersive. For customers that are comfortable with in-person showings, 3D renderings are still an effective tool to use. They are an enticing way to build excitement around homes, grabbing the interest of buyers before inviting them to learn more and contact your company.
Delivering an Incredible Customer Experience
Even in uncertain times, it’s still very important to give your potential buyers an experience that will stick out in their minds. The specs of a home are important, but what customers will really remember is how it made them feel. At the end of the day, buying a home is an emotional decision, so builders need to connect with buyers on that level. At Milesbrand, we pride ourselves on helping our clients build an engaging and memorable experience for their customers. 3D home builder renderings are just one part of the greater package.
Why Are Home Builder Renderings Important?
3D renderings are a key part of the home builder customer experience right now. They’ve become a must-have for a number of reasons — here’s why you should implement them into your marketing strategy if you haven’t already.
One of the biggest benefits of offering 3D home builder renderings, especially ones with a virtual reality component, is that they make the entire sales process much more efficient. In the past, potential buyers would have to set up an appointment to see the home in person. This could require them to take time out of a busy work day and end up feeling rushed or stressful.
Alternatively, a detailed 3D rendering allows your customers to explore the home on their own time and in their own space. This is particularly important right now, as people are trying to minimize their contact with others to avoid potential exposure to COVID-19. It also can be a great way to get more traffic to your homes. Customers that may not have had time for an in-person showing can still consider what your communities have to offer in a low-pressure setting.
In addition to streamlining the buying process, 3D home builder renderings are flat out fun to use. There’s something very exciting about using 3D virtual reality technology to explore a new home and picture yourself living there.
Many people enjoy going to open houses, and home builder renderings replicate the process of an open house in the digital realm. Potential buyers can spend their time thoroughly enjoying the details of each room and picturing themselves living in the space. They can also check out the functional details of various rooms and get an idea of the overall shape and size. Being able to see things like closets, windows, and kitchen appliances in detail gives the customer a more realistic idea of what living there would look like.
How to Implement 3D Renderings
One of the easiest ways you can use 3D renderings is simply to implement them on your website. You can create a 360-degree walkthrough of your most popular models so potential buyers can get an idea of what to expect before moving further into the buying process.
If you’d like to offer a more personalized experience, you can use Zoom or other screen-sharing tools to have one of your team members guide customers through the process. This approach allows you to really sell your product and point out key details. You may also want to consider installing virtual reality devices in your office. This way, clients who do want to come for an in-person tour can see several different models at once and enjoy the ‘wow’ factor of virtual reality.
3D home builder renderings are a great asset to your marketing strategy. At Milesbrand, we’re here to help you build an incredible experience for your potential customers. Contact us today to learn how we can take you from land to brand.