How to Leverage 3D Home Builder Renderings

December 27, 2022

How to Leverage 3D Home Builder Renderings

Are you looking to show prospective buyers all your homes have to offer? 3D home builder renderings are a great way to do so.

3D renderings allow clients to fall in love with a property from the comfort of their own homes. Here’s how you can use beautiful home renderings to help potential buyers find their dream homes. 

What Are Home Builder Renderings? 

Home builder renderings are visuals that show a home’s appearance in detail. In the past, these renderings were detailed two-dimensional drawings. However, modern technology allows us to create 3D renderings that are much more realistic and show the home in greater detail. 

Another benefit of these renderings is that they allow the viewer to picture themselves living in the space — something that’s key to making a final sale. The rendering may depict the fully decorated home, making the experience more immersive and realistic. Renderings show key living spaces such as the entrance, living room, kitchen and bedrooms, and exterior spaces. 

Technological advances have taken a step further to create 3D renderings using virtual reality in recent years. These VR renderings enable potential customers to ‘walk’ through the home without visiting in person. They can explore it from every angle and see things like closets and hallways that may not have been depicted in a traditional static rendering. VR technology has wholly transformed selling and buying homes, making it more efficient and fun for shoppers.

Renderings Support a Changing Marketing Landscape

The COVID-19 pandemic completely changed how consumers look for new homes. It fast-tracked technology in the home building industry to catch up with other industries and forced builders to get creative to ensure customers could see homes in detail without visiting in person. This is how today’s home buyers prefer to shop. This technology is here to stay.

3D renderings are detailed and immersive. They are an enticing way to build excitement around homes, grabbing buyers’ interest before inviting them to learn more and contact your company. 

Delivering an Incredible Customer Experience

It is essential to give potential buyers an experience that will stick out in their minds. The specs of a home are important, but customers will remember how it made them feel. Buying a home is an emotional decision, so builders need to connect with buyers on that level. At Milesbrand, we pride ourselves on helping our clients build an engaging and memorable customer experience. 3D home builder renderings are just one part of the greater package


Why Are Home Builder Renderings Important? 

3D renderings are a key part of the home builder customer experience. They’ve become a must-have for a number of reasons — here’s why home builders should include them as a marketing tactic. 


One of the most significant benefits of offering 3D home builder renderings, especially ones with a virtual reality component, is that they make the entire sales process much more efficient. In the past, potential buyers would have to set up an appointment to see the home in person. This required them to take time out of a busy workday and often made them feel rushed or stressed.

Alternatively, a detailed 3D rendering allows customers to explore the home in their own time and space. This is particularly important right now, as potential buyers want to shop entirely online before narrowing their list to two or three homes to see in person. It also can be a great way to get more traffic to your homes. Customers who may not have time for an in-person showing can still consider what your communities offer in a low-pressure setting. 

Fun Experience

In addition to streamlining the buying process, 3D home builder renderings are flat out fun to use. There’s something exciting about using 3D virtual reality technology to explore a new home and picture yourself living there. 

Many people enjoy going to open houses, and home builder renderings replicate the process of an open house in the digital realm. Potential buyers can explore the details of each room while picturing themselves living in the space. They can also check out the functional details of various rooms and get an idea of the overall shape and size. Seeing things like closets, windows, and kitchen appliances in detail gives the customer a more realistic idea of what living there would look like. 

Companies to Consider

Several companies in this space work exclusively with home builders on 3D renderings, photo realistic renderings, 3D tours and more. Because products vary wildly, reach out to several and find out what they offer and what best fits your needs. Also, check on turnaround time, pricing and where the actual work is done, as some companies send it oversees. 

Anewgo – Offers home elevations rendered in multiple color schemes, as well as interiors, floor plans and site plans.

BDX – Discover photo-realistic renderings that are hard to tell from reality.

Focus 360 – A plethora of products, including architectural renderings, virtual model homes, virtual tours and more.

Outhouse – Multiple products from interactive site plans, interactive floor plans, interior and exterior visualizers, space designers, virtual tours and animations and Matterport tours.

How to Implement 3D Renderings

One of the easiest ways to use 3D renderings is to implement them on your website. Create a 360-degree walkthrough of all of your home plans so potential buyers can get an idea of what to expect before moving further into the buying process. 

If you’d like to offer a more personalized experience, you can use Zoom or other screen-sharing tools to have one of your team members guide customers through the process. This approach allows you to sell your product and point out key details. You may also want to consider installing virtual reality devices in your office. This way, clients who wish to come for an in-person tour can see several different models at once and enjoy virtual reality’s ‘wow’ factor. 

3D home builder renderings are a great asset to your marketing strategy. At Milesbrand, we’re here to help you build an incredible experience for your potential customers. Contact us today to learn how we can take you from land to brand.

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