It’s All About ‘U’: How Milesbrand Elevated True Homes’ Personalization Promise

At Milesbrand, we believe in the power of lasting partnerships. It’s why our relationship with True Homes, a powerhouse home builder in the Carolinas, holds a special place. For nearly two decades, we’ve been side-by-side with them, from naming and branding the company’s launch in 2006, to navigating the ever-evolving landscape of new home construction. Recently, we embarked on a journey to expand their brand, ensuring their unique differentiator – personalization – shone brighter than ever.

True Homes has a clear mission: to be the most consumer-centric new home builder in the country. Their commitment to offering extensive personalization options, akin to a custom home builder but with the efficiency of a production builder and at a price that is right for every homeowner, sets them apart. True Homes felt that there is “much in your life you can personalize, so why not do it with your new home?” This philosophy is encapsulated in the builder’s long standing brand promise, “It’s All About U,” a promise we aimed to amplify.

Bringing Personalization to the Forefront

Our True Homes brand expansion centered on bringing the personalization message to life across all media. We started by creating a new print brochure, the “Book of True,” a tangible representation of the possibilities True Homes offers. This was complemented by a series of vibrant videos, including a broker-focused video and a new Design Studio video that showcases True Homes’ unique personalization experience that offers homeowners better choices.

These videos weren’t just about showcasing or selling homes; they were about telling the story of how True Homes empowers homeowners to create spaces that truly reflect their lives, allowing them to tap into their creativity. We also produced new broker, corporate and On Your Lot videos, each tailored to specific audiences, but all reinforcing the core message of personalization.

A Celebration of “U”

To visually represent this “It’s All About U” ethos, we introduced playful lifestyle photos, vibrant patterns and a splash of color. This elevated aesthetic, while maintaining True Homes’ recognizable orange and grey branding, including the iconic orange ‘U’ icon, added a touch of celebratory energy. The new visuals were reminiscent of party decorations, a nod to True Homes’ 18th anniversary in 2024, and a symbol of the joy and excitement of building a dream home.

This visual language extended to new graphics for corporate offices and sales centers, ensuring a consistent brand experience across all touchpoints. We also developed a series of ads focused on personalization, made website updates and developed new signage.

The full range of new marketing materials created as part of True Homes’ brand elevation include:

• New Videos
  • Corporate Brand Video
  • Broker-Focused Video
  • Design Studio Video
  • On Your Lot Video
• Updated Graphic
  • New graphics for the True Homes corporate office
  • Updated graphics for the onsite Sales Centers
• Website Updates
• New Print Brochure
• Signage
• Print and Digital Ads

Visit our new True Homes' Portfolio!

Recognizing Excellence

The impact of this updated branding was evident at The Nationals awards, where True Homes’ personalized print ad won Gold. This recognition highlights the power of tailored messaging capturing the attention of today’s homebuyers, and shines as a testament to the strong partnership between Milesbrand and True Homes.

A True Brand Partnership

Our work with True Homes goes beyond simply creating marketing materials. It’s about understanding their vision, mission and commitment to their customers. As their strategic partner for nearly 20 years, Milesbrand is proud to be part of the builder’s growth, helping them expand into five markets throughout the Carolinas and achieve over 2,000 sales last year.

This brand update is a continuation of our commitment to helping True Homes stand out in the competitive homebuilding market. By dialing up the dazzle and reinforcing the home builder’s core message of personalization, we’re ensuring that True Homes continues to connect with homebuyers on a deeper level. In the end, it’s about more than just building homes; it’s about building relationships and spaces where life happens. And at Milesbrand, we’re proud to be part of True Homes’ journey.

Elevate Your Home Builder Brand with the Experts at Milesbrand

In the dynamic world of homebuilding, a brand that resonates is paramount. At Milesbrand, we understand the nuances of the real estate industry, and our long-standing partnership with True Homes is a testament to our ability to elevate brands and drive results. If you’re a home builder looking to expand your brand, amplify your unique differentiators and connect with homebuyers on a deeper level, we’d love to partner with you. Let’s discuss how we can help you craft a brand experience that truly shines. Contact the Milesbrand team today to explore the possibilities.