July 20, 2023

What Do Award-Winning Master-Planned Communities Have in Common?
For many, buying and owning a home continues to be a cornerstone of the American dream. This is not only a financial venture for many but also an...
July 18, 2023

Stepping Stone: The Power of Brand Creation & Placemaking for Master Planned Community Success
Shea Homes partnered with Milesbrand to help bring its master-planned community, Stepping Stone, from land to brand. Down to its final opportunities,...
July 14, 2023

Naming Your Master-Planned Community: 3 Keys to Success
How do you spark interest in your master-planned community? It all begins with the name. Before starting the process of immersive storytelling and...
July 10, 2023

3 Steps to Master-Planned Community Brand Differentiation
Master-planned communities are a blank canvas, allowing your team to take a deliberate approach to leverage the unique brand DNA of the community to...
July 06, 2023

Bring Your Master-Planned Community To Life With Creative Placemaking
When marketing a master-planned community, the "place" is a highly instrumental component of shaping homeowner lifestyles. All business professionals...
June 27, 2023

Why is Research Important for Master Planned Community Marketing?
If you're tasked with land development and design, you already know how important it is to have access to data relevant to product, place, price and...