When marketing a master-planned community, the "place" is a highly instrumental component of shaping homeowner lifestyles. All business professionals...

Pay-per-click (PPC) advertising is an essential component of a successful digital marketing strategy for home builders and real estate developers....

Every industry, especially homebuilding, is driven by buyer trust. When homebuyers trust home builders and developers, they’re more likely to engage...

With renting becoming more popular than ever, build-to-rent communities are on the rise and delivering single-family homes perfect for renters by...

Artificial Intelligence (AI) has taken the world by storm, with additional applications being released daily. From enhancing customer service and...

Real estate personas and target audiences—what are they and how can they help with your marketing initiatives?